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Introduction 1
Part I: Why Is Personal Branding Important? 7
Chapter 1: Showing the World Who You Are 9
Chapter 2: Appreciating the Power of Branding 27
Chapter 3: Case Studies in Personal Branding Success 41
Part II: Knowing Your Brand 55
Chapter 4: Defining Who You Are 57
Chapter 5: Spotting Your Target Audience 89
Chapter 6: Knowing Your Niche — and Your Competitors 103
Chapter 7: Crafting Your Personal Brand Profile 115
Chapter 8: Writing Your Story 127
Part III: Communicating Your Brand with the World 141
Chapter 9: Branding Your Traditional Communication Tools 143
Chapter 10: Communicating Your Brand Online 163
Chapter 11: Planning Your Personal Brand Communications 197
Part IV: Controlling Your Brand Ecosystem 211
Chapter 12: Fashioning Your Image to Match Your Personal Brand 213
Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233
Chapter 14: Focusing on Special Populations 251
Chapter 15: Building and Nurturing Your Network 271
Chapter 16: Personal Branding in the Workplace 287
Part V: The Part of Tens 305
Chapter 17: Ten Key Benefits of Personal Branding 307
Chapter 18: Ten Ways You Can Sink Your Brand 311
Chapter 19: Ten Ways to Demonstrate Your Brand 315
Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321
Index 325
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Add Personal Branding For Dummies, The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, wheth, Personal Branding For Dummies to the inventory that you are selling on WonderClubX
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Add Personal Branding For Dummies, The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, wheth, Personal Branding For Dummies to your collection on WonderClub |