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Preface xi
Acknowledgments xix
Chapter 1 The Importance of Time in Moving Your Mission Forward 1
Are Your Policies Flexible? 4
Embracing Growth through Experience 8
Generating Big Ideas 15
Recognizing Your Time as a Valuable Resource 16
Knowing Yourself and Your Constituents 20
Prioritizing Your Time 22
Respecting Other People’s Time 25
Chapter 2 Refl ecting the Essence and Spirit of Your Organization through Branding 27
Finding the Perfect Name 28
Refi ning the Brand 31
Being Authentic and the Long-Term Value of Your Brand 33
Keeping It Simple 35
Positioning Your Brand as an Authority 37
Recognizing and Allowing Evolution 39
Building and Maintaining Brand Ownership 42
Knowing Your Audience 44
Marketing without a Budget 47
Chapter 3 The Right Partnerships 51
Making the Sum of All Parts Unique
Relying on Others 53
Being Selective 55
Pinpointing Where Real Engagement Happens 57
Learning from Conflicts 59
Building Strong Connections 60
Being Genuine by Showing Your True Self 62
Engaging and Equipping Champions 64
Welcoming Variety 65
The Science of Selection 66
Leveraging Organizational Structure and Interactions 68
Fostering Evolution 71
Chapter 4 Pinpointing Experts and Utilizing Their Strengths 75
Leveraging Your Partners 76
Gaining Expertise in Merchandise 78
Leveraging Your Leadership 82
Combining the Right People 85
Documenting Your Journey 87
Finding and Giving Feedback, and Knowing What to Filter 89
Chapter 5 The Role of Strategic Planning in Your Mission’s Success 93
Making Time to Plan 95
The Planning Process 100
Gearing Up for the Planning Process 101
Determining the Appropriate Planning Process for Your Organization 105
Creating a Roadmap: You Are Here 108
Identifying Key Drivers 112
Tools for Finding Out “Why” 114
No Department (or Colleague) Left Behind 120
Pinpointing the Decision Points 122
Don’t Stop (Especially When Things Are Going Well) 124
Chapter 6 Assembling the Perfect Team 131
Board of Directors 134
A Leader of Leaders 136
Recognizing Red Flags 139
Maintaining a Dialogue 143
Chapter 7 Strategies for Integrating and Mobilizing 149
On Integrating: A Few Lessons Learned 151
On Mobilizing: A Few Lessons Learned 161
Chapter 8 Creating Feedback Mechanisms 167
Capturing Information, Assessing Your Work, and Considering the Future
Opportunities for Feedback 168
Using Metrics 173
Knowing Your Priorities 175
Social Media, Loyalty, and Growth 176
Chapter 9 What It Takes to Be a Visionary 181
Sharing Your Story 184
Communicating Your Vision 188
Listening To and Filtering Input 191
Are You a Visionary? 193
Epilogue Living the Dream 197
Exercises and Notes 203
Partnership Self-Test 205
Conversation Starters for Partnerships and Various Interactions 207
Getting Ready for Success! 208
Creating Experiences that Become Meaningful Moments 211
Resources 219
About the Author 223
Index 227
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Add Livestrong Lessons: Partnerships, Timing, Community and Passion, PRAISE FOR BANDING TOGETHER FOR A CAUSE To describe Banding Together for a Cause as an insider's look into cause marketing, while true, would be overlooking the other gifts contained in this story of the Yellow Wristband. It is also a mo, Livestrong Lessons: Partnerships, Timing, Community and Passion to the inventory that you are selling on WonderClubX
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Add Livestrong Lessons: Partnerships, Timing, Community and Passion, PRAISE FOR BANDING TOGETHER FOR A CAUSE To describe Banding Together for a Cause as an insider's look into cause marketing, while true, would be overlooking the other gifts contained in this story of the Yellow Wristband. It is also a mo, Livestrong Lessons: Partnerships, Timing, Community and Passion to your collection on WonderClub |