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The audience engaged by the Chicken Soup series, Life Strategies, and The Seven Habits of Highly Effective People will love how Barry Maher translates the lessons of highly successful salesmanship into success in business.
"There are ten easily-understood techniques that enable a salesperson to sell-and to sell a lot-with honesty that leaves both themselves and their customers feeling positive about the transaction. And if applied correctly, they can make all of us-sales people and non-salespeople alike-more successful in every aspect of our lives, regardless of what our individual definition of success might be."
Aimed at managers, executives, and business professionals, Filling the Glass refers to Maher's mantra and, he hopes, a future overused cliché: "The person I want to be, the person I want to hire, and the person who will ultimately be more successful and more valuable to his company, his family, his society and himself is the one who takes a look at that glass and is concerned not with whether it's half empty or half full, but with figuring out how to fill it up."
A marketing consultant criticizes the Pollyanna-style, indiscriminate "positive thinking" approach of many business gurus, instead advocating ten strategies to help develop reality-based leadership skills founded on personal integrity and cognitive coherence, among other things. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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