Influencing Others: A Handbook to Persuasive Strategies Book

Section 1: About Persuasion Definitions Self-Assessment The Difference Between Skills and Strategies Goal Setting
Section 2: Identifying Resistance to Persuasion Examples of Persuasion Myth
1: All You Need Is to Know If an Audience Is with You Myth
2: All You Need Is a Clear Message Myth
3: Only Unfriendly Audiences Require Persuasion Myth
4: Persuasion Means Converting an Unfriendly Audience into a Supportive One Myth
5: Persuading and Informing Are Two Different Things Myth
6: It's Always Best to Rely on Statistics
Section 3: Sources of Resistance of Persuasion The Critical Question to Ask Yourself Possible Sources of Resistance Myth
7: A Logical Argument Will Always Persuade an Audience Myth
8: Give People the Facts and They Will Act As You Would Like Them To Myth
9: Facts Are Facts Review: Identifying Sources of Resistance in Different Situations
Section 4: Overcoming Resistance to Persuasion Overcoming Image Problems Overcoming Conflicting Audience Attitudes, Values, or Beliefs Overcoming Apathy or Skepticism Review: Three Cases
Section 5: Final Review Nine Resolutions for Effective Persuasion