Managing product innovation Book

Managing Performance assesses new approaches to performance measurement and improvement in business. Traditionally performance measurement was focused on financial performance. In today's climate, performance improvement has broadened to all aspects of business. Kermally shows how managing and measuring performance has become an increasingly important management tool. Managing Performance investigates: financial performance measures; employee performance; customer satisfaction; shareholder value; organizational culture; the balanced scorecard approach. The ...in brief books provide a critical 'snapshot' of the major management fashions and fads influencing business strategy. They cut through the consultants' jargon and steer a practical, common sense course through the theory and hype. They provide managers with a balanced view based on evidence rather than missionary zeal, so that they can be better informed. Sultan Kermally is the senior Vice President and the Director of the Economist Conferences. Formerly he was a Senior Group Director at Management Centre Europe, Brussels, heading Top Management, General Management and Marketing and Sales Divisions. He has been involved in management development and training for a number of years. He is an associate lecturer in Performance Measurement and evaluation' (MBA module) for the Open University School and the author of Total Management Thinking and Management Ideas. Provides a balanced view of the debate on performance measurement and management Part of the new IM '...in brief' series Sultan Kermally is the author of Total Management Thinking, and Management Ideas, also published by Butterworth Heinemann