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The creative priority Book

The creative priority
The creative priority, How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive in, The creative priority has a rating of 4 stars
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The creative priority, How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive in, The creative priority
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  • The creative priority
  • Written by author Jerry Hirshberg
  • Published by New York, NY : HarperBusiness, c1998., 1998
  • How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive in
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Authors

Acknowledgments
Introduction: Unleashing Creativity 1
Pt. I Polarity
1 Creative Abrasion 29
2 Hiring in Divergent Pairs 47
3 Embracing the Dragon 63
Pt. II Unprecedented Thinking
4 Creative Questions Before Creative Answers 77
5 Stepping Back from the Canvas 87
6 Failure, Cheating, and Play 99
Pt. III Beyond the Edges
7 The Blurring of Disciplinary Boundaries 125
8 Intercultural Creativity: Treating Diverse Disciplines as Alien Cultures 145
9 Drinking from Diverse Wells 171
Pt. IV Synthesis
10 Informed Intuition 193
11 Porous Planning 213
Pt. V Conclusion
12 Unending 235
Notes 245
Selected Bibliography 249
Index 256


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