Unfair Competition and the Lanham Act: Doris E. Long Book

	Preface
	Acknowledgments
Ch. 1	A Brief History of the Development of Section 43(a) of the Lanham Act	1
Ch. 2	The Lanham Act as a Trademark Protection Mechanism	34
Ch. 3	The Lanham Act as a Trade Dress Protection Mechanism	94
Ch. 4	The Lanham Act and False Advertising Claims	172
Ch. 5	The Lanham Act and Traditional Unfair Competition Claims	213
Ch. 6	The Lanham Act and Sui Generis False Representations	228
Ch. 7	Litigation Issues	248
Ch. 8	Surveys	298
Ch. 9	A Brief Overview of Other Unfair Competition Claims That May Accompany Section 43(a) Claims	330
	Appendix A Text of Unamended Section 43(a)	339
	Appendix B Text of Revised Section 43(a) and Revised Sections 34, 35, and 36	343
	Appendix C Selected Excerpts of USTA Trademark Review Commission Report	347
	Appendix D Selected Excerpts from the House and Senate Reports for the TLRA	371
	Appendix E Alphabetical List of States and Their Respective Federal Circuits	411
	Appendix F Types of Unfair Acts Actionable Under Section 43(a)	415
	Appendix G Checklist for Trademark, Service Mark, or Trade Name Infringement Claims Under Section 43(a)	425
	Appendix H Checklist for Trade Dress Infringement Claims Under Section 43(a)	429
	Appendix I Checklist for False Advertising Claims Under Section 43(a)	435
	Table of Cases	439
	Index	479