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Book Categories |
| Foreword | ||
| Acknowledgements | ||
| I | Introduction | 1 |
| II | Developing Customer Orientation | 6 |
| III | Empowering the Socially Deprived | 14 |
| IV | Charters and Service Standards | 19 |
| V | Developing and Implementing Service Charters | 26 |
| VI | The Service Charter in Practice | 32 |
| VII | Consumer Protection Institutions and Strategies | 38 |
| VIII | Consumer Organisations at Work | 44 |
| IX | Product Testing and Quality Assurance | 49 |
| Bibliography | 55 | |
| App. 1 | Excerpts from the Charter for the Public Services in Africa | 58 |
| App. 2 | Sample Service Charter (NHS, United Kingdom) | 61 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ralph Martins
reviewed Empowering the Customer on May 11, 2012
Empowering the Customer
Desde Leader Summaries recomendamos la lectura del libro La reputación corporativa, de Roger Haywood.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro La reputación corporativa, Por qué hay que defender la imagen de una empresa a través de las relaciones públicas: La reputación corporativa
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