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Book Categories |
Preface | ||
1 | Why voter mobilization matters | 1 |
2 | Evidence versus received wisdom | 11 |
3 | Door-to-door canvassing : shoe leather politics | 23 |
4 | Leaflets : walk, don't talk | 42 |
5 | Direct mail : postal service as campaign staff | 49 |
6 | Phone banks : politics meets telemarketing | 63 |
7 | Electronic mail : faster, cheaper, but does it work? | 81 |
8 | Frontiers of get-out-line-vote research | 90 |
App. A | Technical results of door-to-door canvassing experiments | 113 |
App. B | Technical results of direct mail experiments | 119 |
App. C | Technical results of phone calling experiments | 124 |
Notes | 133 | |
Index | 141 |
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