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1. What is Negotiation?
2. What is Negotiable?
3. Choosing Not to Negotiate
4. The Golden Rule of Negotiation
5. Three Fundamental Questions of Negotiation
6. The Art of Discovery
7. Behaviors of Successful Negotiators
8. Measuring Your Progress (the Valero Wine-Continental Glass negotiation)
9. Negotiation Styles
10. Risky Business
11. Eight Common Tactics and Their Countermeasures
12. More Tactics and Countermeasures
13. Measuring Your Skill with Countermeasures (a salary negotiation)
14. Dealing with Tough Negotiators
15. Written Agreements
16. Cross-Cultural Negotiations
17. Negotiation and Ethics
18. Measuring Your Progress Again (the Logan Telecommunications-RJW Properties, Inc. negotiation)
19. Negotiating for the Unnatural Negotiator
20. Personal Action Plan
21. Final Comments.
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