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Book Categories |
| Ch. 1 | Why blog rules? | 3 |
| Ch. 2 | Blogs pose unprecedented risks to business | 13 |
| Ch. 3 | Start with a clear objective : why blog? | 20 |
| Ch. 4 | Proceed with caution : self-assessment for would-be business bloggers | 26 |
| Ch. 5 | Treat blog posts as business records | 39 |
| Ch. 6 | Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers | 47 |
| Ch. 7 | Shhh! : blogs put trade secrets and confidential information at risk | 54 |
| Ch. 8 | Blog best practices for public companies and regulated firms | 58 |
| Ch. 9 | Use written blog rules and policy to control content, maximize compliance, and reduce liabilities | 67 |
| Ch. 10 | Communication is key to compliance : train, train, and train some more | 77 |
| Ch. 11 | Content can make - or break - your blog and your business | 85 |
| Ch. 12 | Managing and editing writers' posts and readers' comments | 91 |
| Ch. 13 | Blog etiquette, or netiquette : twelve tips to help maximize civil discourse | 96 |
| Ch. 14 | Battling comment spam and splog | 103 |
| Ch. 15 | Employee-bloggers beware 1 : blogging can get you fired! | 111 |
| Ch. 16 | Employee-bloggers beware 2 : blogging can get you sued! | 116 |
| Ch. 17 | How to blog without getting fired : eight tips for bloggers who want to keep their jobs and stay out of court | 120 |
| Ch. 18 | The rules of engagement have changed : blogs make it harder to control your message and your brand | 127 |
| Ch. 19 | Spreading the word and selling the brand through customer evangelists and brand bloggers | 133 |
| Ch. 20 | Positioning the CEO-blogger as opinion leader | 139 |
| Ch. 21 | You've been blogged : how to prepare for - and respond to - an attack in the blogosphere | 151 |
| Ch. 22 | Best practices help keep blogstorms at bay | 158 |
| Ch. 23 | Q&A with IBM : blog central keeps IBM employees at the forefront of technology | 165 |
| Ch. 24 | IBM blogging policy and guidelines | 171 |
| Ch. 25 | Q&A with Edelman | 179 |
| Ch. 26 | Edelman's principles and code of conduct : maintaining a weblog | 184 |
| App. A | Thirty-six blog rules : best practices to keep you out of court with your corporate reputation intact | 187 |
| App. B | Sample blog policies | 191 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Betsy Bustos
reviewed Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues on October 15, 2007
Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues
This is a quick, easy-to-skim overview of the legal and public relations issues surrounding blogs. It mostly covers external blogs, but there are some discussions about internal blogging as well, and many of the points made are applicable to both.
I agreed with most of what the author has to say, particularly about the importance of written policies. I was a little irked by the exceptionally intrusive stance taken towards employees' non-business personal blogs (maybe it's legal to dictate what non-business-related information employees can blog about, or to forbid them from having an anonymous blog, I don't know, but it SHOULDN'T be), as well as the oversimplification of the first amendment ("Free speech rights don't extend to bloggers").
I am also not entirely sure the author understands what a permalink is, or perhaps she thinks her readers are too stupid to understand it properly. (She states ad nauseum that permalinks make a blog post last forever. Um, not quite. You can delete them. Once permalinked, they may be cached or archived by search engines, though -- that's the real problem.)
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Add Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder, Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues to the inventory that you are selling on WonderClubX
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Add Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder, Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues to your collection on WonderClub |
