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Veterinarian Cantazaro describes ways that clinicians can improve their practice by promoting the human-animal bond. Four chapters discuss such topics as bonding the client to your practice, focusing on the customer, and the obligation to serve. Twenty-six appendices cover applications such as communication with dogs, tips for the new puppy and kitten owner, cat training classes, marketing nutritional wellness, and pet health insurance. The text is enhanced with b&w photographs. The volume is not indexed.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
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