Campaigns and Elections American Style Book

Acknowledgments xi

1 Understanding the Dynamics and the Transformation of American Campaigns James A. Thurber 1

2 Creating a Winning Campaign Strategy David Winston 35

3 The Use of Survey Research in Campaigns Glen Bolger 59

4 Strategies and Tactics of Fund-raising in 2008 Candice J. Nelson 93

5 Fund-raising Strategies in the 2008 Presidential Campaign Anthony Corrado 105

6 The Selling of the President in a Converged Media Age Leonard Steinhorn 137

7 How the Media Covered the 2008 Election: The Role of Earned Media Dotty Lynch 157

8 Fieldwork in Contemporary Election Campaigns Paul S. Herrnson 193

9 Dimensions of Campaigns in the Age of Digital Networks Alan Rosenblatt 207

10 Election Law Is the New Rock and Roll Chris Sautter 227

11 Campaign Ethics in a Changing World Carol A. Whitney 251

12 Madness in Michigan: A Microcosm of Elections American Style David A. Dulio 269

13 Campaigns Matter Candice J. Nelson 305

About the Contributors 321

Index 327