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Acknowledgments | ||
Foreword | ||
Introduction and overview of the field | ||
Pt. I | Theories and approaches to political communication | |
1 | Theoretical diversity in political communication | 3 |
2 | Political marketing : theory, research, and applications | 17 |
3 | Methodological developments in political communication research | 45 |
4 | Fragmentation of the structure of political communication research : diversification or isolation? | 69 |
5 | Design and creation of a controlled vocabulary for political communication | 109 |
Pt. II | Political messages | |
6 | Rhetoric and politics | 135 |
7 | Political advertising | 155 |
8 | Political campaign debates | 203 |
Pt. III | New media coverage of politics, political issues, and political institutions | |
9 | News coverage of political campaigns | 237 |
10 | Agenda-setting research : issues, attributes, and influences | 257 |
11 | Gatekeeping and press-government relations : a multigated model of news construction | 283 |
12 | The presidency and the media | 315 |
Pt. IV | Political communication and public opinion | |
13 | The spiral of silence and the social nature of man | 339 |
14 | Knowledge as understanding : the information processing approach to political learning | 357 |
15 | Mediating democratic engagement : the impact of communications on citizens' involvement in political and civic life | 395 |
16 | Women as political communication sources and audiences | 435 |
Pt. V | International perspectives on political communication | |
17 | Political communication research abroad : Europe | 463 |
18 | Political communication in Asia : challenges and opportunities | 479 |
Pt. VI | New trends in political communication channels and messages | |
19 | Changing the channel : use of the internet for communicating about politics | 507 |
About the authors | 533 | |
Index | 539 |
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