Political Communication Book

	Preface
Pt. I	Mass Media and Government Institutions
1	Introduction to Political Communication	3
2	Early History of the Press and Presidency	16
3	Modern History of the Press and Presidency	37
4	Presidents and News in the Television Age	58
5	Covering the Presidency	74
6	Presidential Rhetoric	100
7	Presidential Rhetoric: Genres and Impact	116
8	Congress and the Media	140
9	The Media and Local Politics	163
Pt. II	Political Communication Theories and Effects
10	Political Communication Effects	185
11	Agenda-Setting	207
12	Agenda-Building	221
13	The Health Care Reform Campaign	243
14	Health Care Reform: News and Public Opinion	253
Pt. III	Communication and the Presidential Election
15	Presidential Campaigns: History and Overview	263
16	The Media and the Nominating Process	285
17	The Press and the Presidential Campaign	311
18	News Media Impact on Voters	333
19	Political Advertising: Content	345
20	Political Advertising: Effects	362
21	Debates: Formats and Strategies	378
22	Debates: Impact and Controversies	398
23	Epilogue	411
	Endnotes	417
	References	463
	Author Index	485
	Subject Index	488