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Preface | xv | |
Chapter 1 | Health Education, Health Promotion, Health Educators, and Program Planning | 1 |
Health Education and Health Promotion | 3 | |
Health Educators | 5 | |
Assumptions of Health Promotion | 9 | |
Program Planning | 10 | |
Summary | 10 | |
Review Questions | 10 | |
Activities | 11 | |
Weblinks | 11 | |
Part 1 | Planning a Health Promotion Program | |
Chapter 2 | Models for Program Planning in Health Promotion | 15 |
Precede-Proceed | 17 | |
The Nine Phases of PRECEDE-PROCEED | 18 | |
Applying PRECEDE-PROCEED | 20 | |
Match | 22 | |
The Phases and Steps of MATCH | 22 | |
Applying MATCH | 25 | |
Consumer-Based Planning | 27 | |
Health Communication | 28 | |
Social Marketing | 29 | |
CDCynergy | 30 | |
SMART | 36 | |
Other Planning Models | 41 | |
A Systematic Approach to Health Promotion (Healthy People 2010) | 41 | |
Mobilizing for Action through Planning and Partnerships (MAPP) | 42 | |
Assessment Protocol for Excellence in Public Health (APEX-PH) | 43 | |
SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis | 44 | |
Healthy Communities | 45 | |
The Health Communication Model (National Cancer Institute) | 46 | |
Healthy Plan-IT (Center for Disease Control and Prevention) | 47 | |
Still Other Planning Models | 50 | |
Summary | 50 | |
Review Questions | 51 | |
Activities | 51 | |
Weblinks | 52 | |
Chapter 3 | Starting the Planning Process | 53 |
Gaining Support of Decision Makers | 54 | |
Creating a Rationale | 60 | |
Identifying a Planning Committee | 63 | |
Parameters for Planning | 65 | |
Summary | 65 | |
Review Questions | 66 | |
Activities | 66 | |
Weblinks | 71 | |
Chapter 4 | Assessing Needs | 72 |
What Is a Needs Assessment? | 73 | |
Acquiring Needs Assessment Data | 74 | |
Sources of Primary Data | 74 | |
Sources of Secondary Data | 79 | |
Steps for Conducting a Literature Search | 83 | |
Conducting a Needs Assessment | 88 | |
Step 1 | Determining the Purpose and Scope of the Needs Assessment | 88 |
Step 2 | Gathering Data | 89 |
Step 3 | Analyzing the Data | 91 |
Step 4 | Identifying the Factors Linked to the Health Problem | 94 |
Step 5 | Identifying the Program Focus | 94 |
Step 6 | Validating the Prioritized Needs | 95 |
Summary | 95 | |
Review Questions | 96 | |
Activities | 96 | |
Weblinks | 97 | |
Chapter 5 | Measurement, Measures, Data Collection, and Sampling | 98 |
Measurement | 99 | |
Levels of Measurement | 100 | |
Types of Measures | 101 | |
Desirable Characteristics of Data | 101 | |
Reliability | 102 | |
Validity | 103 | |
Unbiased | 105 | |
Culturally Appropriate | 105 | |
Methods of Data Collection | 106 | |
Self-Report | 106 | |
Observation | 114 | |
Existing Records | 115 | |
Meetings | 116 | |
Sampling | 116 | |
Probability Sample | 118 | |
Nonprobability Sample | 121 | |
Sample Size | 122 | |
Pilot Test | 123 | |
Ethical Issues Associated with Data Collection | 124 | |
Summary | 124 | |
Review Questions | 125 | |
Activities | 125 | |
Weblinks | 126 | |
Chapter 6 | Mission Statement, Goals, and Objectives | 127 |
Mission Statement | 128 | |
Program Goals | 129 | |
Objectives | 130 | |
Different Levels of Objectives | 130 | |
Developing Objectives | 132 | |
Criteria for Developing Objectives | 132 | |
Elements of an Objective | 133 | |
Goals and Objectives for the Nation | 135 | |
Summary | 141 | |
Review Questions | 141 | |
Activities | 141 | |
Weblinks | 142 | |
Chapter 7 | Theories and Models Commonly Used for Health Promotion Interventions | 143 |
Types of Theories and Models | 147 | |
Behavior Change Theories | 147 | |
Stimulus Response (SR) Theory | 147 | |
Social Cognitive Theory (SCT) | 149 | |
Theory of Reasoned Action (TRA) | 152 | |
Theory of Planned Behavior (TPB) | 154 | |
Theory of Freeing (TF) | 155 | |
Health Belief Model (HBM) | 156 | |
The Elaboration Likelihood Model of Persuasion (ELM) | 158 | |
Stage Theories | 161 | |
Cognitive-Behavioral Model of the Relapse Process | 167 | |
Applying Theory to Practice | 169 | |
Barriers to Applying Theory | 169 | |
Suggestions for Applying Theory to Practice | 171 | |
Summary | 176 | |
Review Questions | 176 | |
Activities | 176 | |
Weblinks | 177 | |
Chapter 8 | Interventions | 178 |
Types of Intervention Strategies | 179 | |
Health Communication Strategies | 180 | |
Health Education Strategies | 183 | |
Health Policy/Enforcement Strategies | 183 | |
Health Engineering Strategies | 189 | |
Health-Related Community Service Strategies | 190 | |
Community Mobilization Strategies | 190 | |
Other Strategies | 193 | |
Creating Health Promotion Interventions | 200 | |
Criteria and Guidelines for Developing Health Promotion Interventions | 200 | |
Designing Appropriate Interventions | 201 | |
Summary | 205 | |
Review Questions | 206 | |
Activities | 206 | |
Weblinks | 206 | |
Part 2 | Implementing a Health Promotion Program | |
Chapter 9 | Community Organizing and Community Building | 211 |
Community Organizing and Its Assumptions | 212 | |
The Processes of Community Organizing and Community Building | 213 | |
Recognizing the Issue | 217 | |
Gaining Entry into the Community | 217 | |
Organizing the People | 218 | |
Assessing the Community | 221 | |
Determining Priorities and Setting Goals | 223 | |
Arriving at a Solution and Selecting Intervention Strategies | 226 | |
Final Steps in the Community Organizing and Building Processes | 227 | |
Planned Approach to Community Health (PATCH) | 227 | |
Summary | 228 | |
Review Questions | 228 | |
Activities | 229 | |
Weblinks | 229 | |
Chapter 10 | Identification and Allocation of Resources | 231 |
Personnel | 232 | |
Internal Resources | 232 | |
External Resources | 233 | |
Combined Resources | 233 | |
Curricula and Other Instructional Resources | 237 | |
Space | 241 | |
Equipment and Supplies | 241 | |
Financial Resources | 241 | |
Participant Fee | 242 | |
Third-Party Support | 242 | |
Cost Sharing | 243 | |
Organizational Sponsorship | 243 | |
Grants and Gifts | 243 | |
A Combination of Sources | 247 | |
Preparing a Budget | 247 | |
Summary | 247 | |
Review Questions | 247 | |
Activities | 248 | |
Weblinks | 248 | |
Chapter 11 | Marketing: Making Sure Programs Respond to Wants and Needs of Consumers | 251 |
Market and Marketing | 252 | |
Marketing and the Diffusion Theory | 253 | |
The Marketing Process and Health Promotion Programs | 257 | |
Using Marketing Research to Determine Needs and Desires | 257 | |
Developing a Product That Satisfies the Needs and Desires of Clients | 258 | |
Developing Informative and Persuasive Communication Flows | 261 | |
Ensuring That the Product Is Provided in an Appropriate Manner | 262 | |
Keeping Clients Satisfied and Loyal | 267 | |
Final Comment on Marketing | 270 | |
Summary | 270 | |
Review Questions | 270 | |
Activities | 271 | |
Weblinks | 271 | |
Chapter 12 | Implementation: Strategies and Associated Concerns | 273 |
Defining Implementation | 274 | |
Phases of Program Implementation | 274 | |
Phase 1 | Adoption of the Program | 274 |
Phase 2 | Identifying and Prioritizing the Tasks to be Completed | 274 |
Phase 3 | Establishing a System of Management | 277 |
Phase 4 | Putting Plans into Action | 277 |
First Day of Implementation | 279 | |
Phase 5 | Ending or Sustaining a Program | 281 |
Concerns Associated with Implementation | 281 | |
Legal Concerns | 281 | |
Medical Concerns | 283 | |
Program Safety | 283 | |
Program Registration and Fee Collection | 283 | |
Procedures for Recordkeeping | 283 | |
Moral and Ethical Concerns | 284 | |
Procedural Manual and/or Participants' Manual | 286 | |
Training for Facilitators | 286 | |
Dealing with Problems | 286 | |
Reporting and Documenting | 286 | |
Summary | 287 | |
Review Questions | 287 | |
Activities | 287 | |
Weblinks | 288 | |
Part 3 | Evaluating a Health Promotion Program | |
Chapter 13 | Evaluation: An Overview | 291 |
Basic Terminology | 294 | |
Purpose for Evaluation | 295 | |
The Process for Evaluation | 296 | |
Practical Problems or Barriers in Evaluation | 297 | |
Evaluation in the Program-Planning Stages | 298 | |
Who Will Conduct the Evaluation? | 299 | |
Evaluation Results | 301 | |
Summary | 301 | |
Review Questions | 301 | |
Activities | 302 | |
Weblinks | 302 | |
Chapter 14 | Evaluation Approaches, Framework, and Designs | 304 |
Evaluation Approaches | 305 | |
Systems Analysis Approaches | 305 | |
Objective-Oriented Approaches | 306 | |
Goal-Free Approach | 308 | |
Management-Oriented Approaches | 308 | |
Consumer-Oriented Approaches | 309 | |
Expertise-Oriented Approaches | 310 | |
Participant-Oriented Approaches | 311 | |
Framework for Program Evaluation | 313 | |
Selecting an Evaluation Design | 315 | |
Experimental, Control, and Comparison Groups | 319 | |
Evaluation Designs | 320 | |
Internal Validity | 322 | |
External Validity | 324 | |
Summary | 325 | |
Review Questions | 325 | |
Activities | 326 | |
Weblinks | 326 | |
Chapter 15 | Data Analysis and Reporting | 328 |
Data Management | 329 | |
Data Analysis | 330 | |
Univariate Data Analyses | 331 | |
Bivariate Data Analyses | 333 | |
Multivariate Data Analyses | 334 | |
Applications of Data Analyses | 334 | |
Interpreting the Data | 336 | |
Evaluation Reporting | 337 | |
Designing the Written Report | 338 | |
Presenting the Data | 340 | |
How and When to Present the Report | 340 | |
Increasing Utilization of the Results | 340 | |
Summary | 342 | |
Review Questions | 342 | |
Title: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer Item Number: 9780805360103 Publication Date: May 2004 Number: 4 Product Description: Full Name: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer; Short Name:Planning, Implementing, and Evaluating Health Promotion Programs Universal Product Code (UPC): 9780805360103 WonderClub Stock Keeping Unit (WSKU): 9780805360103 Rating: 4/5 based on 2 Reviews Image Location: https://wonderclub.com/images/covers/01/03/9780805360103.jpg Weight: 0.200 kg (0.44 lbs) Width: 0.000 cm (0.00 inches) Heigh : 0.000 cm (0.00 inches) Depth: 0.000 cm (0.00 inches) Date Added: August 25, 2020, Added By: Ross Date Last Edited: August 25, 2020, Edited By: Ross
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