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PART ONE: THE GIANT MEDIUM Introduction and Overview Watching Television PART TWO: WATCHING PROGRAMS Choosing Different Programs Watching Different Episodes How Much We Like What We Watch PART THREE: HOW PROGRAMS REACH US Broadcast Channels The New Channels PART FOUR: PAYING FOR TELEVISION What it Costs How We Pay PART FIVE: TELEVISION TODAY AND TOMORROW Televison as a Medium Concerns about Television The Future Appendix A Television Advertising Appendix B Who is Viewing?
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Add Television and Its Audience, This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which televisi, Television and Its Audience to the inventory that you are selling on WonderClubX
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Add Television and Its Audience, This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which televisi, Television and Its Audience to your collection on WonderClub |