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Successful Focus Groups, Vol. 156 Book

Successful Focus Groups, Vol. 156
Successful Focus Groups, Vol. 156, This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus , Successful Focus Groups, Vol. 156 has a rating of 3 stars
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Successful Focus Groups, Vol. 156, This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus , Successful Focus Groups, Vol. 156
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  • Successful Focus Groups, Vol. 156
  • Written by author David Morgan
  • Published by SAGE Publications, January 1993
  • This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus
  • "Successful Focus Groups is a state-of-the-art text on focus group research methods. . . . Successful Focus Groups is a well-written document with clearly presented reasons why researchers should follow the guide lines presented. Additionall
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Preface
Introduction
Pt. IBasic Principles
1When to Use Focus Groups and Why3
2The Group Interview in Social Research20
3The Design and Analysis of Focus Group Studies: A Practical Approach35
4Understanding Communication Processes in Focus Groups51
5Quality Control in Focus Group Research65
Pt. IICombining With Other Methods
6Using Focus Groups to Adapt Survey Instruments to New Populations: Experience From a Developing Country89
7Improving Survey Questionnaires Through Focus Groups105
8Focus Groups and Surveys as Complementary Research Methods: A Case Example118
9Selecting Individual or Group Interviews137
Pt. IIIConducting Self-Contained Research
10Using Dialogical Research Methods in Group Interviews153
11Focus Group Research on Sensitive Topics: Setting the Agenda Without Setting the Agenda167
12Focus Group Interviewing With Low-Income Minority Populations: A Research Experience184
13Focus Groups and Community Mobilization: A Case Study From Rural North Carolina202
Pt. IVConclusions
14Future Directions for Focus Groups225
References245
Author Index257
Subject Index262
About the Contributors265


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Successful Focus Groups, Vol. 156, This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus , Successful Focus Groups, Vol. 156

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