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| Introduction and Acknowledgments | ||
| Overview | 1 | |
| 1 | Marketing Issues and Challenges in Transitional Economies | 3 |
| The Changing Consumer | 37 | |
| 2 | Leaping Luxuries and Transitional Consumers | 39 |
| 3 | Resolving Consumption Disagreements in Mainland Chinese Families: An Inter-Generational Comparison | 55 |
| 4 | Consumer Segmentation in China | 73 |
| 5 | Value Priorities and Consumer Behavior in a Transitional Economy | 85 |
| Market Orientation in Firms | 107 | |
| 6 | An Examination of the Dimensions of Market Orientation in the Polish Retail Sector | 109 |
| 7 | Reliability in Measuring Market Orientation and Financial Performance in Transition Economies | 127 |
| 8 | The Prospects of Becoming Market Oriented: Evidence from the Czech Republic | 139 |
| Distribution | 159 | |
| 9 | Towards a New Distribution Pattern: The Case of Romania | 161 |
| 10 | Factors Relating to Supply Stability and the Reduction of Opportunism in Hungarian Marketing Channels | 173 |
| 11 | Product Distribution Choices in China: A Transaction Cost Perspective | 187 |
| Strategy and Tactics | 197 | |
| 12 | A Comparative Study of Distribution and Promotion Strategies Used by Multinational Versus Local Companies in Romania | 199 |
| 13 | Do Timing and Modes of Entry in China Matter to Market Share Position and Profitability? | 211 |
| 14 | Defending Turf: Marketing Strategies for Emerging Market Companies | 225 |
| 15 | Branding Challenges for Transitional Economy Firms in Local Markets | 235 |
| 16 | Brand-Building Challenges in Overseas Markets for Korean Companies | 243 |
| Contributors | 279 |
| Price | Condition | Delivery | Seller | Action |
| $164.00 | Digital |
| WonderClub |
Carl Girard
reviewed Marketing Issues In Transitional Economics on April 15, 2012
Marketing Issues In Transitional Economics
Very good on the topic of nineteenth century agricultural labourers. Helped immensely with my master's essay--my lecturer recommended this book as a must! At points it gets a bit hard to read, but in academia, what book isn't?
Would definitely recommend if you are researching about the rural working class in nineteenth century England, especially in regards to agricultural labour.
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