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Book Categories |
Foreword | ||
Preface | ||
1 | The Space Market | 1 |
2 | Use of a Space Nonprofit Marketing Mix | 45 |
3 | The Space Product | 75 |
4 | Price of Space Projects | 113 |
5 | Distribution of Space Products | 151 |
6 | Promotion of Space Activities | 187 |
7 | Space and Philosophy | 223 |
8 | Case Study: International Space Station Commercialisation | 257 |
9 | Case Study: Space Tourism | 295 |
List of Acronyms | 329 | |
Index | 333 |
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