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Campaigns and Political Marketing Book

Campaigns and Political Marketing
Campaigns and Political Marketing, , Campaigns and Political Marketing has a rating of 3.5 stars
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Campaigns and Political Marketing, , Campaigns and Political Marketing
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  • Campaigns and Political Marketing
  • Written by author Wayne P. Steger
  • Published by Taylor & Francis, Inc., October 2006
  • Understand the theoretical—and practical—aspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing cl
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Authors

  • INTRODUCTION
  • Campaigns and Political Marketing in Political Science Context (Wayne P. Steger, Sean Q. Kelly, and J. Mark Wrighton)
  • Understanding Campaign Strategy: ’Deliberate Priming’ and the Role of Professional Political Consultants (Stephen K. Medvic)
  • Forecasting the Presidential Vote in the States, 1948-2004: An Update, Revision, and Extension of a State-Level Presidential Forecasting Model (James E. Campbell, Syed Ali, and Farida Jalalzai)
  • Vested Interests: Interest Group Resource Allocation in Presidential Campaigns (Costas Panagopoulos)
  • Tempus Fugit: How Legislative Candidates Allocate Their Own Time (Brian K. Arbour)
  • Going Negative: Press Responses to Candidate Attack Messages (Audrey A. Haynes, Julianne F. Flowers, and Jennifer Harman)
  • Concepts, Crises and Campaigns: How Political Professionals Define Electoral Crisis (R. Sam Garrett)
  • Revisiting the Character of Congress: Scandals in the U.S. House of Representatives, 1966-2002 (Lara Michelle Brown)
  • Media as Moderator of “the Sympathy Effect”: Testing a Model of the Sympathy Vote in Political Campaigns (Amy E. Jasperson)
  • Index
  • Reference Notes Included


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