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| Introduction | 1 | |
| Political Marketing: The Cause of an Emerging Democratic Deficit in Britain? | 5 | |
| Square Peg, Round Hole? Can Marketing-Based Concepts Such as the 'Product' and the 'Marketing Mix' Have a Useful Role in the Political Arena? | 27 | |
| A Conceptual Model of Political Market Orientation | 47 | |
| Membership Benefits, Membership Action: Why Incentives for Activism Are What Members Want | 65 | |
| Vote Winner or a Nuisance: Email and Elected Politicians' Relationship with Their Constituents | 91 | |
| Electoral Participation and Non-Voter Segmentation | 109 | |
| Young People's Attitudes Towards British Political Advertising: Nurturing or Impeding Voter Engagement? | 129 | |
| Marketing Government Reforms | 151 | |
| Political Marketing Segmentation-The Case of UK Local Government | 169 | |
| The Impact of New Technology on the Communication of Parliamentary Information | 185 | |
| Political Campaign Advertising: Believe It or Not | 205 | |
| An Exploratory Assessment of Voter and Governmental Interface on Pertinent Issues Facing American Children and Youth | 223 | |
| Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange | 247 | |
| Political Issue Promotion in the Age of 9-11 | 269 | |
| Political Opinion Leadership and Electoral Behavior | 285 | |
| Index | 309 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Raiden Sanke
reviewed Current Issues in Political Marketing on October 07, 2010
Current Issues in Political Marketing
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