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Book Categories |
Tables, Figures, and Exhibits | ||
Foreword | ||
Preface | ||
Acknowledgments | ||
The Author | ||
Introduction | 1 | |
1 | Why Publish an Annual Report? | 5 |
2 | Key Players: Their Roles and Responsibilities | 16 |
3 | Elements of the Annual Report | 29 |
4 | Planning, Scheduling, and Tracking Production | 53 |
5 | Writing the Executive Message | 68 |
6 | Writing the Review of Operations | 80 |
7 | Editing and Managing Production | 98 |
8 | Integrating Text with Design | 115 |
9 | Illustrations and Graphics | 144 |
10 | Printing and Distribution | 169 |
11 | Evaluating Success and Spotting Trouble | 181 |
Glossary: Graphic Arts and Mailing Terms | 193 | |
References | 203 | |
Recommended Reading | 207 | |
Index | 209 |
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