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Preface.
Acknowledgements.
About the Authors.
The Fourth Rush.
From Shoji Screen to Sheet Glass--Forces Shaping the Japanese Market.
The Japanese Gateway to Asia.
Strategies for Entering Japan and Asia.
From "Tap Water" Marketing to Tapping Markets.
From Power to Finesse--Segmentation, Positioning, and Branding.
Starting with the Customer--Developing Products and Services.
The Discovery of Value--Pricing and Promotion.
Goodbye to Greeting--New Rules of Communications, Advertising, and Public Relations.
The Rise of Cybermarketing.
Breaking the Labyrinth--New Rules of Distribution.
Beyond Bowing--New Rules of Customer Satisfaction and Value Creation.
New Rules of Marketing Research.
Conclusion: Leveraging the Future.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jeffrey Domino
reviewed Leveraging Japan on May 08, 2019
Leveraging Japan
Very, very interesting
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Add Leveraging Japan, There has never been a better time to enter Japan. Recent fundamental changes there-especially the shift to a consumer-driven economy-have opened that once insulated market to new ideas and new participants, creating vast opportunities for companies that , Leveraging Japan to the inventory that you are selling on WonderClubX
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Add Leveraging Japan, There has never been a better time to enter Japan. Recent fundamental changes there-especially the shift to a consumer-driven economy-have opened that once insulated market to new ideas and new participants, creating vast opportunities for companies that , Leveraging Japan to your collection on WonderClub |
