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| Preface | ||
| Ch. 1 | A Change of Orientation: Retention Instead of Conquest | 1 |
| Appendix 1 A Survey of the Top 100 Advertisers to Assess Attitudes about Retention versus Conquest Marketing | 23 | |
| Ch. 2 | What You Need to Know: Collecting the Right Information | 27 |
| Appendix 2 Suppliers of External Databases and Mass-Compiled Databases | 54 | |
| Ch. 3 | The Value of a Customer Information File | 59 |
| Ch. 4 | Blueprinting Customer Contact Opportunities | 88 |
| Ch. 5 | Encouraging an Informal Dialogue with Customers | 106 |
| Appendix 5 Analysis of Customer Communications | 135 | |
| Ch. 6 | Establishing a Formal Dialogue: Follow-up After Sale | 139 |
| Appendix 6 Who's Satisfying Their Customers | 171 | |
| Ch. 7 | Maintaining Customer Contact: Communication Programs | 173 |
| Appendix 7 Sponsorships of Special Events by U.S. and International Marketers | 199 | |
| Ch. 8 | What To Do When You Fail: Lost Customer Programs | 203 |
| Ch. 9 | Building an Internal Organization to Support Aftermarketing | 222 |
| Ch. 10 | Quality, Servicing, and Aftermarketing - The Components of Relationship Marketing | 251 |
| Appendix 10 How to Determine If Your Business or Organization is Conquest or Retention Oriented | 273 | |
| Bibliography | 276 | |
| Index | 281 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Sabha Akki
reviewed Aftermarketing : How to Keep Customers for Life Through Relationship Marketing on August 04, 2012
Aftermarketing : How to Keep Customers for Life Through Relationship Marketing
A pretty insightful look into the thinking and personality of George Soros. My main take away was that perception is everything in this world and you are at an advantage when you are able to see beyond what the masses see. Soros' theory of refexivity is built on the idea that there exist an gap between reality and perception and perception is really the self reinforcing effect of subjective belief evolving into fact.This to me, seems like be in the realm of Economic Psychology.
What's most interesting is that Soros' motivation to make money in investments was due to a desire to write as a philosopher. Along the way he found that he was a better investor than a philosopher and is happy to admit this.
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Add Aftermarketing : How to Keep Customers for Life Through Relationship Marketing, In this age of increasing marketing costs, a maturing economy, and customers who are more and more convinced that no one brand or supplier is any better than the next, Terry Vavra urges marketers to shift their focus from pursuing new customers to buildin, Aftermarketing : How to Keep Customers for Life Through Relationship Marketing to the inventory that you are selling on WonderClubX
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Add Aftermarketing : How to Keep Customers for Life Through Relationship Marketing, In this age of increasing marketing costs, a maturing economy, and customers who are more and more convinced that no one brand or supplier is any better than the next, Terry Vavra urges marketers to shift their focus from pursuing new customers to buildin, Aftermarketing : How to Keep Customers for Life Through Relationship Marketing to your collection on WonderClub |
