The embeddedness of strategy Book

Analyzing information economically, Lanham argues for rhetoric as the best tool for understanding the shifts that have come about due in large measure to the interent. He contends that a method that oscillates between looking at (focusing on style) and looking through (focus on substance) yields deeper insights into how new mediums alter our consciousness and actions. His chapter on whither the bricks and mortar university in an open source age is a nice counterpoint to anti-technological lamentations about the loss of values and the demise of Humanism. Humanistic rhetoric, Lanham says, is actually a vital tool in the internet era.