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Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine Book

Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine
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Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine, The old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—all of your employees—sell the product, Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine
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  • Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine
  • Written by author Eric R. Baron
  • Published by Prima Tech, 2000/08/01
  • The old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—all of your employees—sell the product
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Authors

Acknowledgments v
Introduction ix
Section I Selling as Problem Solving
Chapter 1 "Whatchagot?" or Why You Need Organization-Wide Selling 3
Chapter 2 Problem Solving 101: Maximizing the Chances of Success 27
Chapter 3 Problem Solving 102: Actually Doing It! 51
Section II Putting It Across to the Customer
Chapter 4 Needs-Driven Selling 75
Chapter 5 Merging Needs-Driven Selling and Problem Solving 87
Chapter 6 "A Table by the Window, Please," or the Importance of Positioning 113
Chapter 7 "Elementary, My Dear Watson," or Analyzing the Situation 135
Chapter 8 "May I Recommend ...?" 167
Chapter 9 Resolving the Issues (Hallelujah!) 187
Chapter 10 Last Call! We're Closing! 211
Section III Unleashing the Power of Sales Teams
Chapter 11 So What Are These Things We Call Sales Teams? 225
Chapter 12 What, Another Meeting? Count Me In! 241
Chapter 13 The Team Hits the Field: Making Joint Sales Calls 253
Section IV Making Organization-Wide Selling a Reality
Chapter 14 It's All About Culture 271
Chapter 15 Putting It in Perspective 287
Index 293
About the Author 301
About The Baron Group 303


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Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine, The old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—<i>all</i> of your employees—sell the product, Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine

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Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine, The old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—<i>all</i> of your employees—sell the product, Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine

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Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine, The old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—<i>all</i> of your employees—sell the product, Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine

Selling Is a Team Sport: Turn Your Whole Organization into a Living, Breathing, Selling Machine

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