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Book Categories |
Acknowledgments | v | |
Introduction | ix | |
Section I | Selling as Problem Solving | |
Chapter 1 | "Whatchagot?" or Why You Need Organization-Wide Selling | 3 |
Chapter 2 | Problem Solving 101: Maximizing the Chances of Success | 27 |
Chapter 3 | Problem Solving 102: Actually Doing It! | 51 |
Section II | Putting It Across to the Customer | |
Chapter 4 | Needs-Driven Selling | 75 |
Chapter 5 | Merging Needs-Driven Selling and Problem Solving | 87 |
Chapter 6 | "A Table by the Window, Please," or the Importance of Positioning | 113 |
Chapter 7 | "Elementary, My Dear Watson," or Analyzing the Situation | 135 |
Chapter 8 | "May I Recommend ...?" | 167 |
Chapter 9 | Resolving the Issues (Hallelujah!) | 187 |
Chapter 10 | Last Call! We're Closing! | 211 |
Section III | Unleashing the Power of Sales Teams | |
Chapter 11 | So What Are These Things We Call Sales Teams? | 225 |
Chapter 12 | What, Another Meeting? Count Me In! | 241 |
Chapter 13 | The Team Hits the Field: Making Joint Sales Calls | 253 |
Section IV | Making Organization-Wide Selling a Reality | |
Chapter 14 | It's All About Culture | 271 |
Chapter 15 | Putting It in Perspective | 287 |
Index | 293 | |
About the Author | 301 | |
About The Baron Group | 303 |
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