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| Introduction | ||
| 1 | The World Before GOT MILK? | 3 |
| 2 | The Pitch | 13 |
| 3 | Creative Gene Pool | 33 |
| 4 | A Campaign on Fire | 65 |
| 5 | From Giggles to Guilt | 93 |
| 6 | From Ad to Icon | 123 |
| 7 | Underage Drinking, or Children As Marketing Targets | 149 |
| 8 | Drysville: The Town Without Milk | 171 |
| Conclusion: The End of the Tale | 185 | |
| Index | 187 | |
| Image Credits | 197 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Got Milk?, Got milk?: The book takes you behind the scenes on an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever conceived. Although the success of the ads is undeniable--almost single-handedly they stemmed the decline of milk sales, Got Milk? to the inventory that you are selling on WonderClubX
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Add Got Milk?, Got milk?: The book takes you behind the scenes on an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever conceived. Although the success of the ads is undeniable--almost single-handedly they stemmed the decline of milk sales, Got Milk? to your collection on WonderClub |