Mail-Order Success Secrets How to Create a $1,000,000-A-Year Business Starting from Scratch Book

Contents
Introduction: How to Use This Book to Become a Mailbox Millionaire
1. Get into the World's Best Business
What Is the World's Best Business?
Why Mail Order Is the World's Best Business
Sell What You Like
Pick What You Like to Sell
Find the Largest Market Possible
How—and Where—to Find Large Markets
Successful Mail-Order Pros Making Big Money Today
2. How to Start Your Own Mail-Order Business
Make Your Decision Now!
Pick a Name for Your Business
Select Your Business Address
Register Your Business
Mail-Order Success Can Be Yours!
3. Where to Find What You'll Sell
Develop Your Own Item, or Get an Exclusive
Where to Find What You'll Sell
Profitable Services You Can Sell by Mail
4. Do Your Own Thing to Build Mail-Order Riches
Apply Your View to Your Moneymaker
Get Your Sales Features Clear
Know What Makes Your Customers Act
How to Make Big Sales of Any Item
5. Make Millions with Low-Cost Publicity and Ads
Publicity Pays Profits
How to Prepare a Winning News Release
Get Your Release Out to Bring in Sales
Get Better Results with Your News Releases
Use a Photo or Sketch to Get More Space
Build Your Sales with Low-Cost Ads
How to Write Money-Getting Classified Ads
Foxy-Smart Ways to Run Free Ads
Steer Clear of Bargain Ads
6. Move into Big-Sales Space Ads
Pick Your Ad Outlets
Study Your Competition
Negotiate the Best Price Possible
Other Ways to Save on Space-Ad Costs
Keep Your Eye on Ad Basics
Design Space Ads That Pull Strongly
Run Your Full-Page Adswith the Best Timing
Know the Numbers of Full-Page Ads
7. Use Mail-Order Catalogs to Make Yourself Rich
Why Catalog Sales "Is the Way to Go"
How to Build a Million-Dollar Catalog
How to Get Your Catalog Around
When to Get Your Catalog Out to Make Money
Be Paid with the Order
Seek New Sales Outlets with Your Catalog
8. Don't Overlook the Wealth in Electronic Media
Use Radio to Sell to Locals
Recognize What Works on the Radio
Where to Get the Lowest-Cost Time
Put Television to Work for Your Profits
What Makes Good TV Ads?
Quick Ways to Make TV Ads
Use Telemarketing As Your Third Profit Generator
Expand Your Telemarketing Results
Tap into the 900-Number Market
Build Big Sales on the Internet
9. Keep Adding New Products or Services
New Offers Create Excitement
Extend Your Products or Services Profitably
Mix and Shake for Best Results
Make Service Part of Your Offering
Expand Your Line with Other People's Help
How to Build Riches with Products from Others
Grow Big and Strong with New Products
10. Sell to Big Buyers to Make Megabucks
Locate the Big Buyers for Your Business
Make an Offer to Big Buyers
Develop Related Product or Service Lines
Get Other Mail-Order Dealers to Sell for You
Don't Overlook Clubs and Other Large Groups
Find Retail Outlets for Your Products
Jump on Proven Sales Paths
11. Do Overseas Mail Order for a Bigger Income
Internationalize Your Offerings
What Can You Sell Overseas?
How to Crack Overseas Markets
Overseas Mailings for Big Profits
Score Big with Unusual Products for Overseas Customers
Use Agents to Sell for You Worldwide
12. Run You Mail-Order Business for High Profits
Run Your Business from This Key Idea
Deliver Your Products Colorfully
Make Safe Delivery Your Daily Goal
Keep Mailing to New Prospects
Get on Computer As Soon As You Can
Rent Your Mailing List for Extra Income
Be Easy to Work With
Give Refunds or Get Out of Business
Guarantee What You Sell
Make Your Order Form Fun to Use
Handle Inquiries Quickly
Keep in Touch with Your Customers
Don't Give Discounts Too Easily
Use Your Testimonials to Sell More
Mine the Gold in Deadbeats
Game 1: Don't Get Taken
Game 2: Get Paid Every Time
Know Your Profit Numbers
Grow Rich with Ride-Alongs
Track Every Ad and Mailing
13. More Tips on Making Your Millions in Mail Order Today
Use the Best Delivery Methods
The U.S. Mail Is Better Than You Think
UPS Is Popular with Mail-Order Houses
Courier Services Give Speedy Delivery
Deal Quickly with All Regulators
Control Your Business with Good Records
Run Your Office Efficiently
Give the "Personal Touch" to Everyone
Save Money Every Day of the Week
Get Good Legal Advice
Save Money with Standardized Printing
Know Seasonal Sales Patterns
14. Secrets for Mail-Order/Direct Marketing Success
Mail-Order Advertising
Products That Make Profits
Build a Happy Customer List
Get to Know Your Post Office
Financing Your Mail-Order Business
The Ultimate Mail-Order Success Secrets
Bibliography
Index