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Book Categories |
| Foreword | ||
| Acknowledgements | ||
| Introduction | ||
| 1 | The evolution and context of arts marketing | 1 |
| 2 | Audiences | 36 |
| 3 | Market research | 67 |
| 4 | Product | 114 |
| 5 | Generating income | 156 |
| 6 | Promotion | 190 |
| 7 | Making the arts available | 242 |
| 8 | Marketing planning | 271 |
| 9 | Managing the marketing function | 305 |
| Further reading | 347 | |
| Author index | 351 | |
| Index | 355 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tom Yun
reviewed Creative Arts Marketing on January 12, 2020
Creative Arts Marketing
Not what I was looking for at this time but a good book.
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