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emarketing excellence Book

emarketing excellence
emarketing excellence, , emarketing excellence has a rating of 4 stars
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  • emarketing excellence
  • Written by author Paul Russell Smith
  • Published by Oxford : Butterworth-Heinemann, 2002., 2001/12/11
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Built around the CIM e-Marketing Award, this book provides an introduction the subject of e-marketing, an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the complex and rapidly changing issues that online and interactive techniques can create.


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