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The CIM handbook of export marketing Book

The CIM handbook of export marketing
The CIM handbook of export marketing, , The CIM handbook of export marketing has a rating of 3 stars
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Digital Copy
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  • The CIM handbook of export marketing
  • Written by author CHRIS NOONAN
  • Published by Oxford ; Butterworth-Heinemann, 1999., 1999/09/16
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A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.


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