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Book Categories |
| Preface | ||
| How to use this book to achieve the best results | ||
| A note from the author | ||
| 1 | Understanding the marketing process | 1 |
| 2 | The marketing planning process: 1 The main steps | 20 |
| 3 | The marketing planning process: 2 Removing the myths | 54 |
| 4 | Completing the marketing audit: 1 The customer and market audit | 83 |
| 5 | Completing the marketing audit: 2 The product audit | 131 |
| 6 | Setting marketing objectives and strategies | 198 |
| 7 | The communication plan: 1 The advertising and sales promotion plans | 245 |
| 8 | The communication plan: 2 The sales plan | 271 |
| 9 | The pricing plan | 293 |
| 10 | The distribution plan | 320 |
| 11 | Marketing information, forecasting and organizing for marketing planning | 346 |
| 12 | Implementation issues in marketing planning | 395 |
| 13 | A step-by-step marketing planning system | 427 |
| Index | 483 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ma Nic
reviewed Marketing plans on October 17, 2015 Marketing plans
Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.
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