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Introduction - time to keep your nerve 1
1 Your attitude throughout the piece 7
2 Making decisions - ready, aim... fire 9
3 Taking time can be the quickest and surest way 13
4 Getting paid 15
5 Guerrilla tactics that work - competitor analysis 18
6 Idea generation - thinking laterally 22
7 Do the maths 26
8 Boost performance - motivate your people 28
9 Tackling difficult issues - get uncomfortable 31
10 Time management - focus on key issues 36
11 Check staff employment contracts 41
12 Check employment contracts (for the employee) 43
13 Cut down on travel 46
14 Negotiate to get costs down 49
15 Have a (personal) escape plan 55
16 Small can be beautiful - shedding people 57
17 Staff - delegating tasks 60
18 Image and presentation count 65
19 Not giving customers an inch 72
20 Distribution - the right channel 76
21 Scrap marketing no-no's 79
22 Customer relationship management - encouraging loyalty 84
23 The art of saying no 88
24 Killing the problem before it kills you - stress busting 92
25 Maximize business-winning skills 96
26 Better abroad? 99
27 Saving your skin by saving your work - computer backup 103
28 Learning from experience - knowing your customers 106
29 Spotting new opportunities - strategic alliances 110
30 Detox and save (expenses) 113
31 Listen carefully - information vs secrecy 117
32 Fine-tune sales techniques 120
33 Less is more 126
34 'Best buy' promotional mix 128
35 Getting a little help from your friends (networking) 131
36 Don't be cautious - be bold 134
37 Pricing policy to maximize profitability 137
38 Outsource to survive 141
39 Mobility counts - being flexible to change 143
40Watching your figure(s) - cash flow and paying bills 145
41 Quick change promotion 147
42 Increasing price (without increasing price) 150
43 Leave no stone unturned to stimulate sales 153
44 Being memorable 156
45 New ways of looking at things 158
46 Big stick or kid gloves (the right approach to dealing with difficult staff) 160
47 Top ten ideas for keeping afloat on rough waters 162
48 Wow! - the power of service excellence 164
49 Improved ratios/increased sales 166
50 Maximizing web business 169
51 New prospects - focusing to create the best potential 174
52 It's a matter of attitude 179
Afterword 181
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Oscar Williams
reviewed Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions on March 05, 2013
Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions
Had to read this entire book for speech class. I found the book very useful skill in refining my cultural dexterity. Yet take not that this is a textbook so there are dull moments as you might find with textbooks to be tedious. However with that being so, the book is still very informative even though there are common sense notions of personal decorum. I love how classes in college are emergent with each other, for example, in this particular class where the book was used, there are many psychological and philosophical sections like Maslow's Hierarchy of needs, and Aristotle's method of persuasion. I find that this book is useful in emerging various educational subjects, thus enhancing one's own learning ability.
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Add Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions, In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects. Tough Tactic, Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions to the inventory that you are selling on WonderClubX
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Add Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions, In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects. Tough Tactic, Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions to your collection on WonderClub |