The Hummer: Myths and Consumer Culture Book

Foreword: Getting Behind the Wheel   Daniel Miller     vii
Acknowledgments     xi
Introduction   Elaine Cardenas   Ellen Gorman     xv
Myth and Space     1
A Gated Community on Wheels   Randel D. Hanson     3
The H3: Television Advertising and the Reconfigured Homeland   Julia Himberg     15
Becoming Auto-Mobile, or Taking a Road Less Traveled   JZ Long     29
The Hummer: The Return of the Hard Body   James K. Walker     47
Myth and Body     63
Armored Bodies: The Hummer, The Schwarzenegger Persona, and Consumer Appeal   Joanne Clarke Dillman     65
The "Stop and Stare" Aesthetics of the Hummer: Aesthetic Illusion as an Independent Function   Ellen Gorman     81
Primordial Enchantment: Print Media, Promotional Culture, and the Hummer's Siren Song   Shane Gunster     91
The Hummer as Cultural and Political Myth: A Multi-Sited Ethnographic Analysis   Scott A. Lukas     115
Myth and Discourse     135
The H2-The Humvee's Kinder, Gentler Other   Elaine Cardenas     137
(R)evolutions: Myths of the Hummer in The New York Times   Christopher M. Sutch     149
Homeland Security: The Hummer as Apocalyptic Vehicle   Matt Yockey     165
The Hummer as Brute Image   Alain Silver     181
Myth as Vehicle     191
Resisting Hummers through Visual Rhetoric: FUH2.com as Counterpublic   Derek S. Foster     193
Auto Militarization: Citizen Soldiers, the Hummer, and the War on Terror   Jeremy Packer     207
The Hummer: Race, Military, and Consumption Politics   Julie Sze     221
I Am the Humvee   Rene Cardenas     233
Bibliography     237
Index     249
Contributors     259