Managing Enterprise Content: A Unified Content Strategy Book

I	The basis of a unified content strategy	1
1	Content: The lifeblood of an organization	3
2	Fundamental concepts of reuse	23
3	Assessing return on investment for a unified content strategy	43
II	Performing a substantive audit: Determining business requirements	63
4	Where does it really hurt?	65
5	Analyzing the content life cycle	79
6	Performing a content audit	103
7	Envisioning your unified content life cycle	127
III	Design	157
8	Information modeling	159
9	Designing metadata	183
10	Designing dynamic content	203
11	Designing workflow	227
12	Implementing your design	245
IV	Tools and technologies	265
13	Evaluating tools	267
14	The role of XML	281
15	Authoring tools	297
16	Content management systems	311
17	Workflow systems	335
18	Delivery systems	351
V	Moving to a unified content strategy	363
19	Collaborative authoring: Breaking down the silos	365
20	Separating content from format	379
21	Managing change	401
22	Transition plan	419
VI	Resources	429
	Glossary	431
	Bibliography	445
A	Checklist for implementing a unified content strategy	449
	B: Writing for multiple media	479
	C: Vendors	487
	D: Tools checklist	507
	E: Content relationships	533
	Index	539