Latino Success Book

Latino Success presents the most accomplished Latinos in the country - CEOs and executives and leading Hispanic-owned businesses as well as corporate giants like AT&T, Reebok, and Citibank - as they reveal career secrets that have helped them to overcome obstacles and to recognize their heritage as one of their strongest assets. Among the important and practical insights:

• Why your Latino heritage is a major business asset in today's economy
• How the wisdom passed down from your parents and grandparents is directly relevant to your success
• Why you shouldn't abandon your Latino roots: "Don't Acculturate - Biculturate."

This indispensable book will be a guide - and an inspiration - for any Latino in the business world, as well as for families and students.