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Introduction: The Fast Way to Peace
1. The Service Ethic How Bourgeois Men Made Peace with Babbittry
2. A Decent Standard of Living How Europeans Were Measured by the American Way of Life
3. The Chain Store How Modern Distribution Dispossessed Commerce
4. Big-Brand Goods How Marketing Outmaneuvered the Marketplace
5. Corporate Advertising How the Science of Publicity Subverted the Arts of Commerce
6. The Star System How Hollywood Turned Cinema Culture into Entertainment Value
7. The Consumer-Citizen How Europeans Traded Rights for Goods
8. Supermarketing How Big-Time Merchandisers Leapfrogged over Local Grocers
9. A Model Mrs. Consumer How Mass Commodities Settled into Hearth and Home
Conclusion: How the Slow Movement Put Perspective on the Fast Life
Notes
Bibliographic Essay
Acknowledgments
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Anthony Glaser
reviewed Irresistible Empire: America's Advance through Twentieth-Century Europe on March 16, 2013
Irresistible Empire
At first I found this book unreadable. De Grazia's sentences might span six lines in the text, and you have to read three sentences at a time to understand a complete thought. However, like suffering through the initial bits of a Shakespeare play until it starts to sound right in your head, if you stick with de Grazia you will be rewarded. By the end, I realized this was one of the more interesting books that I have read this year.
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Add Irresistible Empire: America's Advance through Twentieth-Century Europe, The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Vi, Irresistible Empire: America's Advance through Twentieth-Century Europe to the inventory that you are selling on WonderClubX
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Add Irresistible Empire: America's Advance through Twentieth-Century Europe, The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Vi, Irresistible Empire: America's Advance through Twentieth-Century Europe to your collection on WonderClub |
