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| Prologue: Who Needs Money Anyway? | 1 | |
| 1. | Who Are You, What Are You Selling and Why Should Anyone Want to Give You Money? | 9 |
| The Artistic Viewpoint | ||
| The Right to Fail | ||
| Promoting the Product | ||
| Selling an Experience | ||
| Emphasizing Uniqueness | ||
| Logos | ||
| The Outside Envelope | ||
| Posters | ||
| Visual Aids | ||
| Slogans | ||
| Promotional Campaigns | ||
| By Proclamation | ||
| Anniversaries | ||
| Holidays and Business Celebrations | ||
| 2. | It's an Inside Job | 27 |
| Internal Publics | ||
| The Board of Directors | ||
| What a Board Member Gets | ||
| What a Board Member Gives | ||
| Recruiting Members and Donors | ||
| Sampler Programs | ||
| Attracting Volunteers | ||
| Recognizing Artists | ||
| Thanking Donors and Subscribers | ||
| 3. | Whose Public Is This, Anyway? | 43 |
| External Publics | ||
| College Students | ||
| Families | ||
| Children | ||
| The Office and Blue-Collar Worker | ||
| Doctors | ||
| Young Professionals | ||
| Sports Fans | ||
| Government Officials | ||
| Charting Publics | ||
| 4. | Whose Business Do You Want? | 67 |
| The Dont's of Corporate Solicitation | ||
| What to Ask For | ||
| Hotel Support | ||
| Department Stores | ||
| A Business Marketing Tool | ||
| Profit-Sharing | ||
| The Business-Sponsored Party | ||
| Invitations to Executives | ||
| Corporate Membership and Sponsorship | ||
| Logical Tie-Ins | ||
| Airlines | ||
| Tie-in Opportunities | ||
| Acknowledging Corporate Support | ||
| 5. | It Pays to Advertise, Especially If Someone Else Pays | 89 |
| Public Service Campaigns | ||
| Free Advertising Opportunities | ||
| The Print Media | ||
| Business Marketing Tie-Ins | ||
| The Broadcast Media | ||
| Arts Advertising Concepts | ||
| 6. | Don't Just Applaud: Send Money | 101 |
| Originality | ||
| The Personal Touch | ||
| Non-Traditional Approaches | ||
| The Tools of Business | ||
| Letter Inserts | ||
| What's Written and What's Seen | ||
| The Light Touch | ||
| A Harder Sell | ||
| Involving the Recipient | ||
| How the Money Will Be Used | ||
| Test Mailings | ||
| Non-Invitations | ||
| Mailing Lists and Computerization | ||
| Telemarketing | ||
| 7. | At Your Place or Mine? | 119 |
| Celebrity Attendance | ||
| Putting Vision in a Site | ||
| The Event Theme | ||
| The Holiday Spirit | ||
| The Elegant Event | ||
| Business Sponsorship | ||
| The Select Few | ||
| The Artistic Benefit | ||
| Putting the Benefit Together | ||
| 8. | Game or Gamble? Why Not Both? | 135 |
| Raffles | ||
| The Single, Spectacular Raffle Prize | ||
| Food-Oriented Raffles | ||
| The One-of-a-Kind Prize | ||
| Extended Sweepstakes and Lotteries | ||
| Auctions | ||
| Broadcast Marathons | ||
| Games and Contests | ||
| 9. | More Ways to Skin a (Fat) Cat | 151 |
| The Celebrity Draw | ||
| The Sporting Touch | ||
| Pledges for the Arts | ||
| Design for Funding | ||
| 10. | Selling Trips and Anything Else That Can Be Sold | 163 |
| Tours and Cruises | ||
| Performing for Tourists | ||
| The Sales Game | ||
| Personal Services | ||
| Movie Premieres | ||
| 11. | Where's the Beef? Or, Eat Your Art Out | 177 |
| Multiple Dinners | ||
| The Artful Dinner | ||
| Just Desserts | ||
| Cookbooks and Cooking Demonstrations | ||
| Dining with Celebrities | ||
| Wine and Spirits | ||
| Restaurant Partnerships | ||
| High Fashion and the Arts | ||
| Fashion and Performance | ||
| Perfume and Jewelry | ||
| 12. | Earned, Burned, Yearned and Spurned Income | 195 |
| Earned Income Cautions | ||
| Entrepreneurial Activities | ||
| Program-Related Income Activities | ||
| Selling Expertise | ||
| Licensing | ||
| Items for Sale | ||
| Income from Facilities | ||
| Commercial Productions | ||
| Playing Games | ||
| Questions to Ask | ||
| Epilogue: If the Sky's the Limit, Then Funding Can Be Heavenly | 207 | |
| Bibliography | 217 | |
| Books and Periodicals Worth Reading | ||
| Index | 223 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Cash In!: Funding and Promoting the Arts, Cash In! is a lively, one-of-its-kind compendium of the most imaginative new concepts, tested ideas and case histories of programs and promotions that make money and win audiences for cultural organizations and projects of every kind. Just get your ha, Cash In!: Funding and Promoting the Arts to the inventory that you are selling on WonderClubX
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Add Cash In!: Funding and Promoting the Arts, Cash In! is a lively, one-of-its-kind compendium of the most imaginative new concepts, tested ideas and case histories of programs and promotions that make money and win audiences for cultural organizations and projects of every kind. Just get your ha, Cash In!: Funding and Promoting the Arts to your collection on WonderClub |