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Strategic marketing management Book

Strategic marketing management
Strategic marketing management, , Strategic marketing management has a rating of 3.5 stars
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Strategic marketing management, , Strategic marketing management
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  • Strategic marketing management
  • Written by author O.C. Ferrell,etc.,George H. Lucas,David Luck
  • Published by Cincinnati, Ohio : College Division, South-Western Pub. Co., c1994., 1993/08/15
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Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.


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