Business Marketing (Yesterday, Today and Tomorrow Book

Re-titling aside (the original title is RCA & the VideoDisc : The Business of Research), this is not really a book so much on the business side of research. It's there, but a bit tacked on at the end. What this is really is a history of research at RCA, and specifically the history (technical, marketing, and management) of the VideoDisc player.

For some odd reason I've always been fascinated by the flopped device and this is a must read for anyone else with a strong curiosity on the player. It does a great job of covering the R&D to shipped product reaching all the way back to the 1930's.