Intercultural Resource Pack ( Cambridge Copy Collection Series): Intercultural Communication Resources for Language Teachers Book

1 Why does culture matter? 1.1 Brainstorming: What is culture for you? 1.2 Defining the word 'culture' 1.3 The culture iceberg 1.4 Cultural briefing 1.5 Cultural briefing: the Swedes 1.6 The global dimension 1.7 The effects of global business 1.8 Expectations 1.9 Case study: One person's experience 1.10 Case study: combining global and local 2 Types and stereotypes 2.1 The culture onion 2.2 Sport and teams 2.3 Gender 2.4 Gender and communication 2.5 Stereotyping 2.6 Evaluating attitudes 2.7 The bell-jar graph 2.8 Where do stereotypes come from? 3 Profiling national cultures 3.1 Cultural influences 3.2 Body language 3.3 Time capsule 3.4 Family brief 4 Profiling corporate cultures 4.1 Company dimensions 4.2 Brand, image and culture 4.3 Case study: telephone language 4.4 The Hofstede model 4.5 The Trompenaars model 4.6 The Mole model 4.7 The Hall model 4.8 Diversity or conformity? 4.9 Case study: a canny takeover
5 Profiling group cultures 5.1 Group characteristics 5.2 Case study: troubleshooting 5.3 SWOT analysis 5.4 Group perceptions 5.5 Observing conventions 5.6 Cultural dilemmas
6 Culture and communication 6.1 Individual characteristics 6.2 Work types 6.3 Communicating styles 6.4 Where do you come from? 6.5 Meetings 6.6 Following the rules 6.7 Which language? 6.8 The native speaker and the non-native speaker 6.9 Positive communication 6.10 Multi-channelling 6.11 Developing intercultural competence 6.12 Dos and don'ts 6.13 Learning styles