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In this book Gordon Pearson introduces a new, and original concept - The Strategic Discount - a device to redress the anti- investment bias often inherent in financial appraisal methods. In a broader context, the book is a plea to consider those few factors which determine the long term success of a business. Those investments, products, customers, projects which could give a strategic advantage and should be favoured over those which do not, even if their strategic attractions are difficult to quantify. This favourable bias is the real strategic discount.
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