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Preface : welcome to the world of inventing | ||
Introduction : fast-track inventing : a game anyone can play | 1 | |
Ch. 1 | Step 1 : evaluate potential ideas : recognize the moneymakers | 9 |
Ch. 2 | Step 2 : look like a winner : demonstrate business savvy and customer knowledge | 29 |
Ch. 3 | Step 3 : build a business foundation : line up key helpers and financing | 54 |
Ch. 4 | Step 4 : prepare for kickoff : decide on patents and prototypes | 76 |
Ch. 5 | Step 5 : choose the right-fast track strategy : understand what works best for your product | 96 |
Ch. 6 | Step 6A : prove the concept : demonstrate why your product is "hot" | 123 |
Ch. 7 | Step 7A : choose your targets : determine which companies will benefit the most | 135 |
Ch. 8 | Step 8A : preserve your capital : use low-cost tactics for landing a license | 147 |
Ch. 9 | Step 9A : develop a licensing plan : find the quickest way to market | 159 |
Ch. 10 | Step 10A : sell your concept : create the highest value for your product | 173 |
Ch. 11 | Step 6B : prove the concept : establish that the product will make money | 189 |
Ch. 12 | Step 7B : choose your partners : find distribution and manufacturing partners to accelerate sales | 202 |
Ch. 13 | Step 8B : preserve your capital : encourage the manufacturer to pick up the up-front costs | 215 |
Ch. 14 | Step 9B : develop a marketing plan : create the backup for a successful deal | 227 |
Ch. 15 | Step 10B : sell your deal : motivate companies to move quickly | 242 |
Ch. 16 | Step 6C : prove the concept : establish that the product will make money | 259 |
Ch. 17 | Step 7C : choose your sales strategy : determine how to become a significant market force | 271 |
Ch. 18 | Step 8C : preserve your capital : structure deals to keep control | 283 |
Ch. 19 | Step 9C : develop a business plan : creating high value for your company | 296 |
Ch. 20 | Step 10C : sell your product : motivate customers and distribution | 317 |
App | The go-no-go decision matrix | 330 |
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Add Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including, Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea to the inventory that you are selling on WonderClubX
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Add Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including, Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea to your collection on WonderClub |