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Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea Book

Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea
Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, A revised and expanded new edition of the classic guide for inventors
When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including, Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea has a rating of 3 stars
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Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including, Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea
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  • Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea
  • Written by author Don Debelak
  • Published by Wiley, John & Sons, Incorporated, June 2005
  • A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including
  • A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies inc
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Preface : welcome to the world of inventing
Introduction : fast-track inventing : a game anyone can play1
Ch. 1Step 1 : evaluate potential ideas : recognize the moneymakers9
Ch. 2Step 2 : look like a winner : demonstrate business savvy and customer knowledge29
Ch. 3Step 3 : build a business foundation : line up key helpers and financing54
Ch. 4Step 4 : prepare for kickoff : decide on patents and prototypes76
Ch. 5Step 5 : choose the right-fast track strategy : understand what works best for your product96
Ch. 6Step 6A : prove the concept : demonstrate why your product is "hot"123
Ch. 7Step 7A : choose your targets : determine which companies will benefit the most135
Ch. 8Step 8A : preserve your capital : use low-cost tactics for landing a license147
Ch. 9Step 9A : develop a licensing plan : find the quickest way to market159
Ch. 10Step 10A : sell your concept : create the highest value for your product173
Ch. 11Step 6B : prove the concept : establish that the product will make money189
Ch. 12Step 7B : choose your partners : find distribution and manufacturing partners to accelerate sales202
Ch. 13Step 8B : preserve your capital : encourage the manufacturer to pick up the up-front costs215
Ch. 14Step 9B : develop a marketing plan : create the backup for a successful deal227
Ch. 15Step 10B : sell your deal : motivate companies to move quickly242
Ch. 16Step 6C : prove the concept : establish that the product will make money259
Ch. 17Step 7C : choose your sales strategy : determine how to become a significant market force271
Ch. 18Step 8C : preserve your capital : structure deals to keep control283
Ch. 19Step 9C : develop a business plan : creating high value for your company296
Ch. 20Step 10C : sell your product : motivate customers and distribution317
AppThe go-no-go decision matrix330


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Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, A revised and expanded new edition of the classic guide for inventors
When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including, Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea

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Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, A revised and expanded new edition of the classic guide for inventors
When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including, Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea

Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea

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Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, A revised and expanded new edition of the classic guide for inventors
When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including, Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea

Bringing Your Product to Market... in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea

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