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Market-driven management Book

Market-driven management
Market-driven management, Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management con, Market-driven management has a rating of 4 stars
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Market-driven management, Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management con, Market-driven management
4 out of 5 stars based on 2 reviews
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Digital Copy
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  • Market-driven management
  • Written by author Frederick E. Webster Jr
  • Published by New York : Wiley, c1994., 1994/05/23
  • Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management con
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Book Categories

Authors

1 Putting the Customer First - Always! 1
2 Strategic Planning and Marketing 31
3 Quality Equals Customer Satisfaction 65
4 Market Targeting and the Value Proposition 95
5 Relationship Marketing 131
6 Strategic Alliances and Network Organizations 173
7 Organizational Culture and Customer Orientation 203
8 Developing a Customer-Oriented, Market-Driven Company 243
9 Implementing the New Marketing Concept 275
Notes 295
Index 309


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