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Book Categories |
1 | Putting the Customer First - Always! | 1 |
2 | Strategic Planning and Marketing | 31 |
3 | Quality Equals Customer Satisfaction | 65 |
4 | Market Targeting and the Value Proposition | 95 |
5 | Relationship Marketing | 131 |
6 | Strategic Alliances and Network Organizations | 173 |
7 | Organizational Culture and Customer Orientation | 203 |
8 | Developing a Customer-Oriented, Market-Driven Company | 243 |
9 | Implementing the New Marketing Concept | 275 |
Notes | 295 | |
Index | 309 |
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Add Market-driven management, Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management con, Market-driven management to the inventory that you are selling on WonderClubX
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Add Market-driven management, Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management con, Market-driven management to your collection on WonderClub |