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The PDMA ToolBook 2 for New Product Development Book

The PDMA ToolBook 2 for New Product Development
The PDMA ToolBook 2 for New Product Development, This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA), The PDMA ToolBook 2 for New Product Development has a rating of 4 stars
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The PDMA ToolBook 2 for New Product Development, This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA), The PDMA ToolBook 2 for New Product Development
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  • The PDMA ToolBook 2 for New Product Development
  • Written by author Paul Belliveau
  • Published by Wiley, John & Sons, Incorporated, October 2004
  • This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA)
  • Written by volunteers with the Product Development & Management Association (PDMA), the 17 contributions in this collection suggest strategies for leading a resourceful organization, and provides tools for improving the fuzzy front end, enhancing the new
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Book Categories

Authors

Contributorsix
Introductionxxi
Part 1Organizational Tools1
1Achieving Growth Through an Innovative Culture3
2Bringing Radical and Other Major Innovations Successfully to Market: Bridging the Transition from R&D to Operations33
3Turning Technical Advantage into Product Advantage71
4Enhancing Organizational Knowledge Creation for Breakthrough Innovation: Tools and Techniques93
5Building Creative Virtual New Product Development Teams117
6Build Stronger Partnerships to Improve Codevelopment Performance149
Part 2Tools for Improving the Fuzzy Front End165
7The Voice of the Customer167
8Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery201
9Shifting Your Customers into "Wish Mode": Tools for Generating New Product Ideas and Breakthroughs235
10The Birth of Novelty: Ensuring New Ideas Get a Fighting Chance269
Part 3Tools for Managing the NPD Process295
11Establishing Quantitative Economic Value for Product and Service Features: A Method for Customer Case Studies297
12Integrating a Requirements Process into New Product Development331
13Toolkits for User Innovation353
14IT-Enabling the Product Development Process375
Part 4Tools for Managing the NPD Portfolio and Pipeline395
15Product and Technology Mapping Tools for Planning and Portfolio Decision Making397
16Decision Support Tools for Effective Technology Commercialization435
17Spiral-Up Implementation of NPD Portfolio and Pipeline Management461
The PDMA Glossary for New Product Development493
About PDMA535
Index537


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The PDMA ToolBook 2 for New Product Development, This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA), The PDMA ToolBook 2 for New Product Development

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The PDMA ToolBook 2 for New Product Development, This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA), The PDMA ToolBook 2 for New Product Development

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The PDMA ToolBook 2 for New Product Development, This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA), The PDMA ToolBook 2 for New Product Development

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