Radical E : From GE to Enron-Lessons on How to Rule the Web Book

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Radical E : From GE to Enron-Lessons on How to Rule the Web, Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses * General Electric Plastics * Enron * Victoria's Secret * Nortel Networks * David Bowie (DavidBowie.com) * General Motors out of 5 stars based on 0 reviews

Radical E : From GE to Enron-Lessons on How to Rule the Web
Written by author Joel Kurtzman, Glenn Rifkin
Published by John Wiley & Sons, 2001/04/24
Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses * General Electric Plastics * Enron * Victoria's Secret * Nortel Networks * David Bowie (DavidBowie.com) * General Motors

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Acknowledgments

Introduction: A Radical Start 1

Ch. 1 The New Rules 5

Ch. 2 GE Plastics - Making the Internet Part of the Culture 25

Ch. 3 Enron - Redefining Yourself through New Markets 47

Ch. 4 Victoria's Secret - It's the Brand, Offline and Online 63

Ch. 5 Nortel - Agility, Not Speed, Fuels Success 81

Ch. 6 David Bowie - An Interactive Community That Rocks 99

Ch. 7 GM - Finding a Catalyst for Shaking Tradition 115

Ch. 8 Southwest Airlines - Simplicity Wins, Complexity Confuses 139

Ch. 9 Progressive - Innovation Driven by Pragmatism 157

Ch. 10 Staples - Multiple Channels Mean Repeat Customers 175

Ch. 11 Get Radical Now 195

Index 201

Title: Radical E : From GE to Enron-Lessons on How to Rule the Web

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Wiley

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Weight: 0.200 kg (0.44 lbs)

Width: 6.360 cm (2.50 inches)

Heigh : 9.350 cm (3.68 inches)

Depth: 0.850 cm (0.33 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Radical E : From GE to Enron-Lessons on How to Rule the Web, Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses
* General Electric Plastics
* Enron
* Victoria's Secret
* Nortel Networks
* David Bowie (DavidBowie.com)
* General Motors<br, Radical E : From GE to Enron-Lessons on How to Rule the Web

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	Acknowledgments
	Introduction: A Radical Start	1
Ch. 1	The New Rules	5
Ch. 2	GE Plastics - Making the Internet Part of the Culture	25
Ch. 3	Enron - Redefining Yourself through New Markets	47
Ch. 4	Victoria's Secret - It's the Brand, Offline and Online	63
Ch. 5	Nortel - Agility, Not Speed, Fuels Success	81
Ch. 6	David Bowie - An Interactive Community That Rocks	99
Ch. 7	GM - Finding a Catalyst for Shaking Tradition	115
Ch. 8	Southwest Airlines - Simplicity Wins, Complexity Confuses	139
Ch. 9	Progressive - Innovation Driven by Pragmatism	157
Ch. 10	Staples - Multiple Channels Mean Repeat Customers	175
Ch. 11	Get Radical Now	195
	Index	201