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Online Promotions: Winning Strategies and Tactics Book

Online Promotions: Winning Strategies and Tactics
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Online Promotions: Winning Strategies and Tactics, The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of, Online Promotions: Winning Strategies and Tactics
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Digital Copy
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  • Online Promotions: Winning Strategies and Tactics
  • Written by author Bill Carmody
  • Published by John Wiley & Sons, 2001/04/24
  • The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of
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Book Categories

Authors

Foreword
Introduction
Acknowledgments
Ch. 1 Promotional Marketing Basics 1
Ch. 2 Why Online Promotions Work 47
Ch. 3 Planning an Online Promotion 79
Ch. 4 Protecting Yourself and Your Company Online 95
Ch. 5 Outsourcing versus in-House Resources 145
Ch. 6 How to Create a Multibrand Promotion 207
Ch. 7 Promoting the Promotion 231
Ch. 8 What to Do after the Promotion 265
Ch. 9 The Future of Online Promotions 293
Index 317


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Online Promotions: Winning Strategies and Tactics, The only complete guide to creating and managing successful online promotions
Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of, Online Promotions: Winning Strategies and Tactics

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Online Promotions: Winning Strategies and Tactics, The only complete guide to creating and managing successful online promotions
Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of, Online Promotions: Winning Strategies and Tactics

Online Promotions: Winning Strategies and Tactics

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Online Promotions: Winning Strategies and Tactics, The only complete guide to creating and managing successful online promotions
Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of, Online Promotions: Winning Strategies and Tactics

Online Promotions: Winning Strategies and Tactics

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