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Introduction: Physicians and Management | ||
Lecture 1 | Introduction to Healthcare Policy | 3 |
Case 1 | How to Change Healthcare Policy from the Office | 21 |
Lecture 2 | Management Strategy and Health Economics | 28 |
Case 2 | How to Expand a Practice and Retain Control | 56 |
Lecture 3 | Introduction to Accounting | 65 |
Case 3 | How to Talk about Money | 86 |
Lecture 4 | Healthcare Financial Management | 95 |
Case 4 | How to Convince Someone an Idea Is Worth the Money | 114 |
Lecture 5 | An Introduction to Economic Evaluation | 122 |
Case 5 | How to Evaluate a Proposal | 135 |
Lecture 6 | Leadership Style: Managing the Decision-Making Process | 143 |
Case 6 | How to Be a Leader | 162 |
Lecture 7 | Leading and Managing a Negotiation Process | 168 |
Case 7 | How to Negotiate | 187 |
Lecture 8 | Contemporary Marketing in Healthcare | 194 |
Case 8 | How to Position a Practice to Get More Business | 213 |
Lecture 9 | The Business Plan | 221 |
Case 9 | How to Develop a Plan for a Practice | 229 |
Lecture 10 | Selling an Idea | 238 |
Case 10 | How to Make an Oral Presentation | 250 |
Index | 261 |
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Add The Yale Management Guide for Physicians, A real-world education for the twenty-first-century physician Being a good doctor is no longer enough. The twenty-first-century physician who wants to deliver quality medical care to patients and operate a successful practice must develop expertise in , The Yale Management Guide for Physicians to your collection on WonderClub |