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Electronic marketing Book

Electronic marketing
Electronic marketing, , Electronic marketing has a rating of 1 stars
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Electronic marketing, , Electronic marketing
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  • Electronic marketing
  • Written by author Margo Komenar
  • Published by New York ; Wiley Computer, c1997., 1996/11/26
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The Internet is just a weapon in the electronic marketing arsenal; others include e-mail, commercial online services, fax-back systems, multimedia, and CD-ROM demos. Offering comprehensive, hands-on technical information, this book gathers the insights of a panel of professional marketers who explore this entire electronic marketing mix. The emphasis is on integrating these techniques into an overall marketing plan. In-depth case studies chronicle both successful and failed electronic marketing ventures.


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